Selection and application of pricing strategies in rural tourism: the case of Vojvodina’s farmsteads

Volume 4, Issue 1
Pages: 16—22

N. Njegovan
— Faculty of Economics, University of Belgrade (Belgrade, Serbia)
В. Demirović — Geographical Institute “Jovan Cvijić” SASA (Belgrade, Serbia)
Ž. Vaškoc — Faculty of Agriculture, University of Banja Luka (Banja Luka, Bosnia and Herzegovina)

Download full text

Keywords: strategies, prices, marginal costs, rural tourism, farmstead, Vojvodina province (Serbia)



1. Komppula, R. (2014). The Role of Individual Entrepreneurs in the Development of Competitiveness for a Rural Tourism Destination – A case study. Tourism Management, 40, 361-371. DOI:
2. Romeiro, P. & Carlos, C. (2010). The Potential of Management Networks in the Innovation and Competitiveness of Rural Tourism: a Case Study on the Valle del Jerte (Spain). Current Issues in Tourism, 13(1), 75-91. DOI:
3. Demirović, D., Košić, K., Surd, V., Žunić, L. & Syromiatnikova, Y.A. (2017). Application of Tourism Destination Competitiveness Model on Rural Destinations. J. Geogr. Inst. Cvijic., 67(3), 279–295. DOI:
4. Eric, M., Olson, S., Slater, F., Tomas, G. & Hult, M. (2005). The Performance Implications of Fit Among Business Strategy, Marketing Organization Structure, and Strategic Behavior. Journal of Marketing, 69(3), 49-65.
5. Peng, M. W. (2017). Cultures, Institutions, and Strategic Choices: Toward an Institutional Perspective on Business Strategy. In M. J. Gannon & K. L. Newman (Eds.), The Blackwell Handbook of Cross-Cultural Management (1-13). Oxford, UK: Blackwell Publishing Ltd.
6. Pejanović, R., Maksimović, G., Radović, G. & Njegovan, Z. (2015). Ruralni razvoj i agrarno preduzetništvo – potencijali za porodnični biznis. Novi Sad: University of Novi Sad.
7. Robert M. Grant (1999). The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation. In Zack, M.H. (ed.) Knowledge and Strategy (3-23). London: Routledge.
8. Turvey, R. (2000). What are Marginal Costs and How to Estimate them? Technical paper 13. Bath: School of Management, University of Bath.
9. Zeger, D., Labro, E. & Roodhooft, F. (2000). An Evaluation of Vendor Selection Models from a Total Cost of Ownership Perspective. European Journal of Operational Research, 125(1), 34-58. DOI:
10. Zachariah, D. (2009). Determinants of the Average Profit Rate and the Trajectory of Capitalist Economies. Bulletin of Political Economy, 3(1), 1-13.
11. Lozano, M.A., Carvalho, M. & Serra, L.M. (2009). Operational Strategy and Marginal Costs in Simple Trigeneration Systems. Energy Volume, 34(11), 2001-2008. DOI:
12. Fushuan, W. & David, A.K. (2001). Optimal Bidding Strategies and Modeling of Imperfect Information among Competitive Generators. IEEE Transactions on Power Systems, 16( 1), 15 – 21. DOI: 10.1109/59.910776
13. Fernández, Z. & Nieto, M.J. (2005). Internationalization Strategy of Small and Medium-Sized Family Businesses: Some Influential Factors. Family Business Review, 18(1), 77–89.
14. Radović, G., Pejanović, R. & Njegovan, Z. (2012). Značaj i uloga integrisanog ruralnog turističkog proizvoda u Republici Srbiji. Ekonomski vidici, 4, 577-591.
15. Teodorescu, N., Pop, N.A. & Stăncioiu, A.F. (2001). Price Determination and Price Strategy in the Marketing View. Management & Marketing, 3(4), 21-36.